Thursday, January 15, 2009


For my brand clarity i chose the work of Stockholm Design Lab. Their design language is extremely legible and clear. In under a second a user or potential user is capable of knowing and understanding an extraordinary amount about the product. But aside from just a packaging point of view i think their graphic understanding is top notch, and applicable to the design of my portfolio and other presentations, where i want to express as much information to my audience as possible with out overwhelming them or distracting them. Reading a portfolio should be a easy, and require as little effort as possible. Your potential employer shouldn't have to pull strings to find out what your all about. It should be easy and have flow.

Design should always show thought. This is what distinguishes it from being purely art.

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